There are many ways to make your web site effective.
Everybody has a product to sell.
Sometimes an innovative approach can create increased desire for your product.
200,000 people offed to buy this 21 year old SUV
A map is useless without a legend and a website is useless without clear navigation.
I use easy-to-understand and logical names for the various pages of your site — Home, About, Contact, FAQ, etc. Being clever or cryptic will just be a turnoff for users.
When I develop your navigation strategy with you, you should consider a call to action.
What is it that you want people to do on your site? Place an order? Email for a quote? Become a member? Come to your brick-and-mortar store? Call to speak with a customer service rep?
I work with you to make your goals clear and obvious on your website.